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storefront Dealers Den

The Dealers’ Den is the convention’s marketplace, hosting a variety of fetish & LGBT stands for you to hopefully find something awesome!

Visiting the Dealers’ Den

The Dealers’ Den will be open to attendees on Friday evening, and all day Saturday and Sunday. Check the con schedule for exact timings.


  • Food and drink will not be allowed in the Den, except if it belongs to dealers or their assistants.
  • The doors will be manned at all times, during opening hours, by a member of the Dealers’ Den and Security team. Dealers are responsible for keeping their stock and valuables secure. The convention accepts no liability for any loss/theft/damage unless caused by our own negligence.
  • Photography is not permitted in the Dealers’ Den.
  • Wearing Fursuits is not permitted in the Dealers’ Den, due to safety concerns.
  • For more guidance on the rules, please check out the Dealer's Dens Terms and Conditions.

List of dealers

Please note all following details are subject to change.

Pride Unbound*London Charity Raffle

Check out all the raffle prizes donated by our awesome sponsors, and buy your tickets to help support this years charity Not A Phase!

Puppy Pride

Puppy Pride are one of the oldest Pup Play social networks globally, having been set up to support the community since 2013. Help celebrate it's 10th birthday by checking out their awesome range of Pup Play themed t-shirts, bandana's, pins, and more!


Bespoke Sellers of Floggers, Paddles, Cane bags & our new product line Baby Big n Buff, ABDL range complete with handmade leather harnesses and matching accessories. Placed Top 3 in The UK Fetish Awards, Best Trader category 23'

Fudge Builds

From accessories to furniture, our assortment never falls short of style or affordability. Browse through our bespoke pieces, find unique items, or simply look around for inspiration here at Fudgebuilds.

Gay Glass

We make the Rainbow and Transgender flag coloured items from glass, these were quickly followed by Non Binary, Lesbian and Asexual colours.

Spoilt Kitty

Welcome to the “little” world of Spoilt Kitty. We are a small handmade business with the goal of making as many people feel special, loved and happy as possible. Our handmade goodies are a range of accessories for littles, puppy’s/kittens and fun loving adults, so hopefully a little something for everyone.

Dealing in the Dealers’ Den

How do I apply to be a dealer?

  1. Read the Terms and Conditions of the Dealers’ Den and Prohibited Items you will be asked to sign a form agreeing to abide by these terms at the con when you sign in for your table
  2. Register as an attendee of Pride Unbound*London for the entire convention, make sure you check the box to show you wish to be a Dealer
    • You must be a fully paid attendee of Pride Unbound*London to be approved for a table in the Dealers’ Den
    • Registering for a table does not guarantee you a table
    • All table payments are made through our registration system
    • Like registration payments, a Dealers’ Den table can be refunded within the 7-day cooling-off period offered by Pride Unbound*London.
    • Pre-paid Den tables after the 7-day cooling-off period are non-refundable, and a refund will only be considered at the discretion of the Dealer’s Den management
    • If you cancel your table, it will be offered to the next person on the list. You will not be able to sell it on
  3. We will review the table request, and contact you if additional information is required or if your preferred table is unavailable
    • If your preferred table is unavailable, we will offer you an alternative or the option to go on the waiting list
  4. Once your attendance has been confirmed and paid, you’ll receive an email about any additional payments for your table
  5. When you’ve paid the additional fees, you will receive a confirmation email about your table once the Dealers’ Den team have confirmed your payment (this can take up to a week)


Please email conops@prideunbound.uk for details

PAT testing

We are required to ensure that all electrical equipment used by dealers is safe to be used.

Dealers are required to declare and have any electrical items tested by a Pride Unbound*London approved and provided ‘PAT Tester’ when setting up their table(s)  You will not be allowed to take electrical items to your table(s) until they have been tested.

What do I need to do once I’m confirmed?

Once you have been confirmed as a dealer, the next step is to prepare to sell. We will send out an ‘info shot’ email (using the email you registered with), which will include important information and a ‘Dealers’ agreement.

I want to have an assistant, how do I organise that?

Dealers will be allocated one assistant badge per table requested (unless exceptional circumstances apply). You are then allowed to give the badge to a fully paid convention attendee to be an assistant(s).


Dealers’ Den Registration

This year’s deadline will be the end of May 2024, But depending on demand, we may close Dealer registration earlier, in which case we will open a waiting list for any further registrations.

Special Requests for tables

We are happy to accommodate special requests for table layouts and displays, but you need to make sure you get these requests in by the 3rd of May 2024 (the sooner, the better). This is because we must do an in-depth risk assessment for the Den and submit it to the venue. Once this has been submitted, there can be no substitutions or changes made. You can contact us if you have any questions regarding this.

Please note that Pride Unbound*London reserves the right to decline any request. There are limitations these include, but are not limited to:

  • The dimensions of the table(s) space offered by Pride Unbound*London.
  • Displays, Stands, Booths and other structures higher than 2.5m in total height from the floor.
  • Not encroaching onto other Dealers’ space.
  • Maintaining safe access to walkways.
  • Keeping emergency exits clear and unobstructed.

Contact Dealers Den

Please email dealersden@prideunbound.uk if you have any questions about being in the dealers den!